Documentation
Links and analytics
Short links, custom endings, click analytics, and workspace visibility.
Links and analytics
Short link parts
| Part | Meaning |
|---|---|
| Destination URL | The original page visitors should reach. |
| Custom ending | The readable short-link ending, such as demo or summer-sale. |
| Short link | The full URL people open and share. |
| Visits | The number of recorded opens for the short link. |
| Workspace | The personal or organization space where the link belongs. |
Custom ending rules
Custom endings are optional. If you leave the field blank, URLNow creates one automatically.
When you choose your own ending, it must:
- Be unique.
- Use 3 to 64 characters.
- Use only letters, numbers, hyphens, and underscores.
- Avoid reserved words used by URLNow, such as
app,api,login,register, andpricing.
Analytics available
URLNow records visits when people open short links. Depending on the visitor and request, analytics may include:
- Total visits.
- Visit time.
- Device and browser.
- Referrer, such as a website that sent the visitor.
- Campaign details from UTM tags.
- Country or region when available.
- Automated traffic indicators.
Open Analytics to review activity for links you can access.
Why numbers can differ
Different dashboard views may separate all visits from likely human visits. This helps teams understand real engagement while still keeping a full record of total activity.
Examples:
- A social network preview may open a link automatically.
- A search crawler may check a link.
- A real visitor may open the same link more than once.
Workspace visibility
The active workspace affects what you can see.
| Workspace | Visible links |
|---|---|
| Personal | Your own personal links. |
| Organization owner/admin | Organization links and activity. |
| Organization member | Your own links inside the organization. |
Switch workspaces from Organizations or from an organization dashboard.